• Marketing and Communications Manager - AKH

Closing date 05 May 2025 05:00 PM

Location United Kingdom

Salary £ 32,988 - 41,751 per year

Hours
35 hours per week

About the Organisation

Autism Know How (AKH) delivers a range of products aimed at supporting professionals/developing best autism practice. These products have evolved over several years from initially being core-funded activities to now being surplus-generating. The department brings together the National Autistic Society's commercial trading services, which include: Training, Consultancy and Conferencing, Autism Accreditation, The Autism Education Trust, and The Assessment and Diagnostic Service. There is also a Business Development and Customer Relations team, and some funded, non-income-generating projects.

Responsibilities

Marketing and Comms:

• Develop and oversee the implementation of a high-impact marketing and communications strategy to promote Autism Know How’s products and services, ensuring alignment with the National Autistic Society’s mission and long-term objectives.
• Direct and manage the execution of comprehensive marketing plans, setting clear objectives, defining target audiences, and overseeing cross-channel campaign implementation.
• Leading on and developing marketing materials, leading the design process, and preparing creatives.
• Lead the planning and execution of national marketing campaigns, ensuring they meet key performance targets and contribute to growth and engagement objectives.
• Regularly report to senior leadership on marketing and communications performance, providing strategic insights and recommendations for continuous improvement.
• Manage the Autism Know How marketing budget, ensuring optimal resource allocation and alignment with strategic objectives.

Brand:

• Lead the strategic development and execution of Autism Know How’s brand positioning, ensuring consistency and impact across all communication channels.
• Own and oversee all brand development initiatives, ensuring Autism Know How is recognised as a thought leader in autism best practice across various sectors, including Health, Social Care, Education, and Corporate.
• Direct the creation of high-quality brand and marketing assets, ensuring a compelling and distinctive brand identity that enhances market visibility and trust.
• Collaborate with key internal stakeholders to embed Autism Know How’s brand values and messaging, ensuring consistency across all external-facing materials and engagements.

Insight:

• Develop and lead a comprehensive audience and market insight strategy, ensuring all marketing decisions are informed by data-driven intelligence.
• Oversee the collection, analysis, and application of customer, competitor, and market data, ensuring Autism Know How's marketing approach is responsive to industry trends and stakeholder needs.
• Implement and manage audience segmentation models, ensuring marketing strategies are effectively tailored to key customer groups to enhance engagement and conversion.
• Lead on reporting key performance insights to senior leadership, making strategic recommendations based on market analysis and audience behaviour.
• Champion the use of data-driven decision-making across Autism Know How, ensuring robust measurement frameworks and KPIs drive continuous marketing improvement.

Digital Marketing:

• Develop and oversee targeted digital marketing campaigns across multiple platforms, including social media, email, and paid advertising, to drive engagement and customer acquisition.
• Oversee the development and execution of a data-driven audience engagement strategy, leveraging analytics to optimise marketing activities.
• Implement and oversee data analytics and performance tracking, ensuring digital marketing activities are continuously optimised for effectiveness and impact.
• Lead on marketing automation and CRM integration, ensuring effective tracking and conversion of leads into customers.

Experience:

• At least 5 years of experience in developing successful marketing strategies.
• Experience with high-profile national marketing campaigns.
• Experience in strategic thinking and planning.
• Experience of running paid advertising campaigns.
• Autism and charity sector experience.
• Experience in marketing commercial products.

Knowledge:

• Knowledge of marketing communications.
• Knowledge of digital marketing.
• Knowledge of data analytics tools to drive marketing decisions.
• Knowledge of content marketing strategies.
• Knowledge of web user experience.

Skills and Abilities:

• Demonstrates strong skills in developing and executing comprehensive marketing and communication plans.
• Ability to prioritise own workload and manage deadlines.
• Ability to work collaboratively and facilitate across disciplines.
• Ability to analyse and interpret key performance indicators (KPIs) to measure campaign success and make informed adjustments.
• Proven leadership abilities in delivering and communicating with authority.
• Effective Communicator: Strong written and verbal communication skills, with the ability to convey complex information clearly and persuasively.

Required Qualifications

• Degree in a relevant Subject.
• 25 days of annual leave plus bank holidays.
• Auto-enrolled Pension Scheme.
• Excellent induction, training, and development programme.
• Cycle to work scheme, season ticket loan & shopping discounts.
• Life Assurance at 2 x base salary.
• Benefits of private health.
• Dental insurance, Car salary sacrifice scheme, activity pass, holiday trading, enhanced pension & salary deduct loans.
• Access to a 24-hour Employee Assistance Programme & counselling programme.
• Free access to the Headspace App – Enrol up to three friends or family for free!

The job vacancy information provided here is from third-parties and the AAE cannot guarantee the accuracy of the information.