Digital Implementation Engineer (Contract) Leading Travel Brand London - Hybrid £500-£600 per day Inside IR35 Are you a hands-on Digital Implementation Engineer with deep expertise in GA4 and Google Tag Manager? I'm working with a leading travel brand undergoing a major digital transformation, and they're looking for a contractor to architect and implement robust, scalable analytics and tracking solutions across their digital platforms. This is a fantastic opportunity to work on complex dataLayer engineering, cross-platform tracking, and technical enablement for one of the most recognisable names in the travel sector. Role & Responsibilities GA4 Deployment: Lead the technical configuration and deployment of Google Analytics 4 across web and mobile platforms, ensuring complete and accurate data capture throughout the booking journey. GTM Engineering: Build and maintain efficient tag architectures within Google Tag Manager, enabling streamlined deployment of marketing and analytics technologies. DataLayer Design: Define, document, and implement custom dataLayer structures to support robust event tracking and enable scalable measurement. Technical Specification & QA: Write technical specs fo...