Lead and inspire a marketing team across EMEA to drive integrated campaigns and demand generation, ensuring alignment with business goals while fostering collaboration and innovation.

The EMEA Marketing team is comprised of 4 Major dedicated field teams and a centralized team who work collaboratively to strategise, plan and execute on pan-EMEA campaigns, partner marketing, and events in collaboration with both global and local field teams. This leadership role is pivotal to the success of marketing in EMEA and has huge opportunity for innovation and expansion.

In this role you will...

• Lead a team of 17 marketing experts across EMEA providing coaching, mentorship and performance development.
• Bring to life the vision for the team and inspire and motivate your reports.
• Have ultimate responsibility for EMEA wide integrated campaigns, strategic events - including our World Forum and Summit Series and major 3 rd party events, and partner marketing.
• Lead and transform EMEA campaign management from Brand to Demand to Loyalty to drive business results.
• Provide leadership and insights into how marketing campaigns, demand generation and events affect business growth (pipeline acceleration, ROI etc).
• Ensure that the resources match the company's goals and established commercial objectives for demand generation and pipeline acceleration.
• Have a data-driven and analytically-minded approach to drive customer acquisition, retention and account-building.
• Build capabilities to forecast trends and develop field strategies to meet them.
• Partner closely with regional sales leadership, area marketing heads and global marketing to translate regional business requirements into marketing strategies and campaign plans that deliver significant pipeline and revenue impact across products and geographies
• Play a key role in telling the ServiceNow story as the company continues a pace of record setting growth in the EMEA region.
• Serve as a key partner in this growth by continuing to build ServiceNow's brand and footprint through effective event strategies, broader demand generation, pipeline development and sales enablement.

Qualifications

We are looking for...

• Exceptional skills in world class B2B campaign marketing with a strong pipeline and revenue orientation
• Ability to lead with an AI-savvy mentality
• An inspirational people leader with the ability to bring a vision to life and motivate, coach and develop your team.
• Executive presence with the ability to break down silos within the organisation, partner with sales teams to meet aggressive growth targets and collaborate in a highly matrix structure.
• Experience navigating a fast-growing company striving towards market leadership in an evolving marketplace.
• Confident when operating in a highly ambiguous environment.
• Demonstrated success, track record and knowledge in all aspects of modern marketing including persona and segment marketing, digital acquisition, data & insights driven marketing.
• Ideally, experience working within enterprise / SaaS technology

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.